Casino affiliate networks come in two broad flavors – large aggregators with hundreds of brands and direct operator programs. Most affiliates get started with large networks first because they are seemingly easier to join. Yet, direct operator programs like Parimatch download tend to provide better rates, faster payments, and personalized attention that networks simply can’t match. Your preference depends on the amount of traffic you receive and the level of personal attention you require.
Network Programs vs Direct Partnerships
Networks manage the technical side but take their cut from your commissions. You get exposure to dozens of brands through one dashboard and receive a single monthly payment instead of having to deal with multiple operator accounts.
Network advantages:
- one dashboard for multiple brands;
- easier onboarding process;
- one combined monthly payment;
- variety of brands to experiment with;
- lower traffic demands.
Direct program benefits:
- Payment Speed. Most direct programs pay within days, while networks typically take weeks to pay.
- Commission Rates. Operators offer higher percentages when they don’t split with networks. The difference ranges from 5-15% depending on volume.
- Support Quality. Direct relationships provide account managers who understand your business. Network support handles hundreds of affiliates.
- Customization Options. Operators create custom deals for valuable direct partners. Networks offer standard terms across all affiliates.
- Exclusivity Access. New games and special promotions reach direct partners first. Networks receive these opportunities later.
Your choice should fit your business volume and your style of management rather than following what other affiliates are doing.
Commission Structure Comparison
RevShare percentages vary widely between programs. Budget operators offer 20-25% while premium brands start at 35% and reach 50% for top performers.
CPA rates are heavily influenced by player geography and deposit levels. Tier 1 countries receive $100-300 per player, while emerging markets receive $25-75. CPA rates increase with higher deposit levels but lower conversion quantities.
Hybrid models provide a combination of upfront CPA and RevShare on an ongoing basis. Hybrid models are good for those affiliates that need upfront cash flow but would prefer the long-term earnings potential. Negative carryover policies can devastate your earnings in bad months. Progressive operators cap negative balances or eliminate carryover altogether.
Commission comparison parameters:
- base percentage rates and tier increments;
- minimum payout levels and payment frequencies;
- negative carryover limits and prohibitions;
- geographic rate variations per country;
- performance bonus potentials and requirements.
Always compare effective rates post-fees and delays instead of comparing headline percentages.
