A recent report has stated that £33 billion in gross value added (GVA) has been provided to the UK economy due to the impact of the English Premier League between 2025 and 2028. This has raised £14.8 billion in taxes. As the league continues to become an entity whose popularity spans the globe, new revenue streams could emerge. What could they hold in store for the EPL going forward?
Stadiums as Entertainment Hubs
After the World Cup, football fever has continued to swell on the international stage. This has meant a host of other entertainment formats have emerged. People visiting a casino online for crash gaming alone will now additionally be met with an enhanced roster of football-related games like Football Tap and Kickoff. With these games being as easy to play as they are, they could under the right deals form a fresh revenue stream for the EPL much as slot gaming has done for the NBA and NFL.
This move into entertainment could also see stadiums become revenue hubs. More of them have embraced the idea of non-match-day events. During the off-season, they transform into gig venues hosting huge concerts and international stars. With the live sector flourishing, this is a guaranteed way to enhance door receipts in the off-season.
Licensing real estate for hospitality is also a driver. Bringing in outside food and catering adds more choice for customers. Yet it also allows stadiums to claim money from pitches, as they sell out space and kitchens to major companies or independent retailers.
Fan Monetization
Source: Pexels
Data collection, while not a new concept, is becoming an ever more lucrative asset to the EPL and its teams. By providing insights into fans and their user base, it can tailor products and services directly. Quality data is ever more important, in an age in which bots clog up social networks and traffic. Teams need fans that convert into paying customers.
Once they have this, monetisation can occur through special incentives. It may be merchandise, or early concessions on advanced tickets for games. Even allowing them into advisory boards can help build the brand and increase retention.
Multi Club Ownership
Multi-club ownership is one strategy that takes place behind the scenes. It is when a company owns more than one club, and while the outgoings increase, it also allows for many revenue-saving tactics while increasing brand reach.
One of these is the ability to shift assets, such as players, between clubs.
This can take place domestically or globally, allowing teams to shift wage bills. It can provide a huge boost for lower league teams who get the benefit of higher quality players on loan deals. It can also let teams sign players from abroad and circumvent work permit restrictions, creating lucrative player academies in other countries.
The EPL is now a global brand, and will continue to do all it can to keep growing. With more revenue streams, it can only expand, and it may not be long before we see it on TV screens in even further-flung corners of the globe.
