The claim that the Super Bowl is the largest sporting event of the year is not hyperbole.
With nearly 115 million viewers in the United States alone, Super Bowl LVII between the Philadelphia Eagles and the Kansas City Chiefs broke all previous attendance records. It was the most watched event in American TV history, not merely the most watched Super Bowl ever.
The Chiefs overcame a 10-point halftime hole to defeat the Eagles 38-35, living up to the excitement surrounding the contest.
In Super Bowl LVIII, the Chiefs will play the San Francisco 49ers in Las Vegas. But for the Big Game, the matchup usually doesn’t matter. The game will create a lot of excitement because of its well-known national anthem, glamorous halftime show, wide range of wagering possibilities, and entertaining advertising.
No matter who advances to the Big Game, there is never a reason to miss the Super Bowl. Before this year’s game, take a look at some Super Bowl statistics that might be of interest to you.
Statistics from Super Bowl history
The 58th edition of the Super Bowl, Super Bowl LVIII, has a rich history spanning more than 50 years.
The Packers and Chiefs played in the first Super Bowl on January 15, 1967.
- At Los Angeles Memorial Coliseum, there were around 62,000 spectators for the game.
- The Chiefs were crushed 35-10 by Vince Lombardi’s Packers.
The AFC and NFC champions compete in the Super Bowl.
- The renowned head coach of the Packers is honored by the trophy, which goes by the name Lombardi Trophy.
- Since then, the game’s importance and stature have increased dramatically.
Super Bowl LVII broke a record of 115.1 million American citizens.
- Super Bowl tickets aren’t the only pricey merchandise. Advertising agencies are prepared to pay a premium to have their commercials shown during the game because there are so many watchers.
The average cost of running a 30-second ad during the Super Bowl was $7 million.
- During the Super Bowl last year, there were approximately seventy advertisements.
Players receive compensation for participating in the Super Bowl.
- Each member of the victorious team is awarded a $164,000 prize. The losing team’s players split $82,000.
The Super Bowl takes place on the second Sunday of February.
- The game is usually played in indoor stadiums or warmer American locations because it is played in the winter.
Super Bowl LVIII will take place at Allegiant Stadium in Paradise, Nevada.
- At eleven Super Bowls, Miami has hosted the most, followed by New Orleans with ten.
Super Bowl champions
In 1967, the Packers won the inaugural Super Bowl.
- By easily defeating the Oakland Raiders 33-14, Green Bay won the second Super Bowl and successfully defended their championship.
The New England Patriots are the most successful team.
- Six Super Bowl championships and the most Super Bowl appearances (11) are records held by the New England Patriots.
- The Patriots saw almost all of their success in the new millennium. Over the course of eighteen seasons, they won six titles and nine Super Bowls under the leadership of quarterback Tom Brady and head coach Bill Belichick.
The Patriots and the Steelers are tied for the most titles (six).
- The Dallas Cowboys and San Francisco 49ers, with five apiece, come next.
- Five consecutive Super Bowl appearances without a loss set a record for the 49ers.
Of the 32 NFL teams, 12 have never won the Super Bowl.
- The Detroit Lions, Cleveland Browns, Jacksonville Jaguars, and Houston Texans are the four clubs that have never made it to the Big Game.
Throughout the years, the Super Bowl has seen various blowouts.
- The biggest winning margin in a Super Bowl was 45 points.
- It happened in 1990 during Super Bowl XXIV, as the San Francisco 49ers crushed the Denver Broncos 55-10.
The largest upset in Super Bowl history occurred in Super Bowl III.
- The New York Jets led by Joe Namath overcame the Baltimore Colts despite being 18-point underdogs against the spread.
The Bills had the most straight appearances, with four from 1991-1994.
- They did not win any of the four games, though.
- Although a number of teams have triumphed in consecutive Super Bowls, no team has ever won three in a row.
Super Bowl Viewing Statistics
Among the few shows that consistently garner large viewership are live sports, given the rise of streaming platforms and the decline in cord-cutting.
The Super Bowl is in a league of its own. Watch parties are prevalent, as the NFL is the most popular sport in the United States.
It is common for even non-football enthusiasts to tune in to see the halftime show or ads.
Observing the Super Bowl is simple. The game is televised in several languages and more than 100 countries. Consumption by audiences differs by nation.
85% of U.S. fans watch the Super Bowl live on television.
- In contrast to 50% and 70% in the U.K. and Canada, respectively, international fans are more likely to watch the game online.
Men make up around 54% of the Super Bowl TV audience.
- The NFL claims that these numbers are in fact consistent with the regular season.
- The gender distribution of Super Bowl spectators is reasonably even.
Three-quarters of the people aged 18-34 watch the Super Bowl.
- In the meantime, 62% of adults 65 and older listen in.
- While older people watch the Super Bowl on TV, younger viewers are more likely to watch it online.
Super Bowl LVII reversed a four-year drop in audience
- The previous record was set in 2015 between the Patriots and Seahawks in Super Bowl XLIX, which drew 114.4 million viewers.
- It’s interesting to note that both games were viewed as even matches. It was a pick’em between the Patriots and Seahawks, and in 2023 the Eagles were only 1.5 points ahead of the Chiefs.
Given that the game is being aired in two forms for the first time this year, the viewership may be considerably greater.
There will be two broadcasts: one family-friendly on Nickelodeon and one traditional on CBS. The game will also be available on a number of streaming sites, such asParamount+.
Super Bowl bets
An estimated $16 billion was staked.
This was the first time the Super Bowl was held in Arizona, a state that allows legal sports betting.
Approximately the same amount of money is put down on the Super Bowl and March Madness.
Only ten states reported Super Bowl handles in 2023.
Of the estimated $16 billion, individual betting states officially accounted for only roughly $550 million.
States that Handle 2023 Super Bowl
| Colorado | $37,900,000 |
|---|---|
| Kansas | $24,700,000 |
| Montana | $747,000 |
| Nevada | $153,200,000 |
| New Hampshire | $9,200,000 |
| New Jersey | $109,300,000 |
| New York | $123,800,000 |
| Oregon | $5,300,000 |
| Pennsylvania | $84,300,000 |
| Washington, D.C. | $956,000 |
Nevada earned almost $10 million from its handle.
- In the last 33 years, the Nevada casino business has lost money on the Super Bowl twice.
There are hundreds of Super Bowl prop bets available.
- The outcome of the coin flip at the beginning of the game (heads or tails) is a common novelty prop for the game.
- The person who will score the first touchdown of the game is usually the most popular prop bet.
- In terms of regular markets, spread bets and moneyline wagers are the most widely used betting markets.
FanDuel is one of the most popular Super Bowl betting platform.
Approximately 17 million bets were accepted for Super Bowl LVII, with 50,000 wagers per minute at its highest point.
Prior to the Big Game, FanDuel witnessed the registration of half a million new users.
In 2024, those figures might increase even more when sports betting becomes more widespread in the United States in 2023.
