The gaming market has been booming over the years. Once a hobby, it has generated a multi-billion dollar industry by reaching a larger audience today. People watch sports and wager through soccer Betway or other platforms to generate money. Esports is also showing significant growth by introducing competitive gaming modes to players.
It is estimated that by 2024, the esports market will reach a revenue of US$4.3bn. From 2024 to 2028, the market is expected to grow by 7.10%, resulting in a revenue of US$5.7 bn. Esports has a great impact on driving sales in the video gaming market as well. From serving as the potential marketing hub to creating esports-based video games—esports has developed mutually beneficial synergy between these two. So, here in this article, we will discuss how the esports industry influences the sales of video games and drives high engagement in the gaming industry.
Esports as a marketing platform
Esports is now leading the online gaming industry by attracting people globally. It is also a marketing hub for video game publishers. New games are often featured in major tournaments where they get the chance to receive huge exposure. People in esports always look for engaging and diverse content; thus, it is an ideal platform for launching innovative and fresh content.
During sports events, video game publishers can get placements for their video games through sponsorships. This may lead to branding and in-game advertising in esports and thus generate high visibility among audiences. In short, esports can be a launching platform where video game publishers can build anticipation and excitement and increase content sales.
Content-creating and Live Streaming
Esports not only influence video game sales but also directly impact content creation and live streaming. Many creators publish content for their favorite games through tutorials, live streaming, or reviews. It is common for content creators to participate in competitive video games or analyze the tournaments to showcase their skills. This builds a link between the content they release and games. Thus, it helps to boost sales of the featured games by exposing them to a larger audience.
People often like to buy games suggested by their favorite content creators. On the other hand, game developers also make partnerships with popular streamers and give them access to exclusive games or new releases. This marketing strategy will be beneficial for esports and a potential way to drive sales and engagement.
The Games are Designed for Esports
After gaining immense popularity in esports, game developers focus on creating titles based on esports gameplay modes that will be designed using friendly features and balanced mechanics. Some popular esports, like Dota 2 and League of Legends, are games created with a competitive approach.
This method has not only helped boost the popularity of esports but also extended the excitement among audiences for sports. Esports have influenced people to purchase and play games after they were introduced through live events. Thus, games developed for esports can drive people and convert them into potential players, directly boosting sales and in-game transactions.
