Kensho Media has been appointed to lead search engine optimization for crypto software provider Evoverse. The agency will oversee organic strategy, technical architecture, and authority building to accelerate growth for Evoverse’s custom development platform and crypto casino source code solutions.
Under the partnership, Kensho Media will focus on expanding the online reach of Evoverse’s platform products. Evoverse builds tailored software for operators, streamers and affiliate networks seeking full source code ownership, customised retention features and proprietary games. Its solutions are designed around the specific requirements of businesses operating in the crypto casino sector.
The collaboration prioritizes two key objectives: refining site technical architecture and capturing high-intent search traffic from prospective partners seeking software licensing and custom development.
“To reach iGaming operators investing in custom development or source code acquisition, the site architecture must clearly communicate product value to search engines and attract the right decision-makers. Before purchasing, an operator evaluates platform stability, payment mechanisms, and code flexibility. Our role is to align Evoverse’s technical presence so search engines present these solutions directly to prospective clients,” says Kensho Media CEO Alessandro Piccolo.
Co-founded by Piccolo, Kensho Media provides a suite of services ranging from technical SEO and crawler-friendly site design to strategic authority building in competitive markets. In custom B2B software, technical setup and search optimization are deeply aligned: detailed specifications and product documentation require clear indexing to reach operators effectively.
Making Custom Software Easier to Find
Evoverse specializes in tailored solutions for casino operators, delivering infrastructure built around specific client requirements. Its product suite spans instant multi-currency crypto wallets, non-custodial payment systems, liquidity aggregators, and provably fair game engines.
To boost visibility for these offerings, Kensho Media is constructing a semantic content architecture that organizes technical topics into an intuitive internal hierarchy. Evoverse’s developers and product managers will contribute technical insights to ensure content directly addresses queries operators pose when evaluating new software.
A central advantage of working with Kensho Media is the direct involvement of senior leadership. In high-stakes sectors like iGaming, fintech, and digital assets, effective SEO demands deep industry familiarity. Kensho Media’s team brings hands-on experience with major brands such as PartyCasino, Bwin, and Entain, providing strategic guidance on technical optimization and growth opportunities tailored to Evoverse.
Building Authority in a Competitive Environment
In competitive B2B spaces, technical performance alone is not enough—building domain authority is critical. Kensho Media will execute an ethical link-building and digital PR strategy focused on securing relevant media mentions and industry backlinks. The emphasis will be on the quality and relevance of these references rather than simply increasing their volume. This targeted approach supports Evoverse’s online authority while helping establish its presence among potential long-term partners.
With more than 20 platforms delivered, over 10 million engaged players and $50 million in client revenue, Evoverse has an established track record in the sector. The next objective is to translate that experience into stronger online visibility and more qualified enquiries from prospective partners.
